Perceivable Risks and Benefits in Implementing Enterprise 2.0

Implementing collaborative web technologies into the enterprise is no small feat and success lies in maintaining a precarious balance between letting these technologies take root within an organisation organically, and nudging it in the right direction to ensure its eventual adoption.

Though, and as I’ve touched on in previous blogs, implementing Enterprise 2.0 brings a number of benefits to the table including improved ‘Productivity and Efficiency, Staff engagement, Knowledge and Reputation’.

There’s two sides to every coin, and as Dawson puts it (as he did the benefits I listed earlier), therein also lie a number of hurdles and risks Security threats, a loss of control, reputation, reliability, productivity and available resources.

To illustrate this using a real scenario, Todd Stephen’s case study of communications giant AT&T depicts the adoption of Enterprise 2.0 technologies on a large scale.

In short, after a slow uptake in adoption of the technologies rolled out initially (including SharePoint), the demand for these technologies grew tremendously.

To list Stephen’s perceived benefits to AT&T:

Over 37,000 Collaborative Sites growing at 124%

Over 4 Million Documents Housed and Managed

User Awareness of 98% of Total Population

Average 8 Million Page View per Month

Intranet Replacement

Documented Reduction of Staff (Web Developers)

Servers Retired (Cost Transformation)

Speed of Business and Decision Making

Which indicate the satisfaction of the benefits outlined before. Perceived, increased productivity, staff engagement on a large scale with knowledge documented and kept visible as they’re stored online.

Stephen also notes on the risks and challenges that seemed to sit at the forefront of these adopted technologies that seem to also fall in line with the ones I outlined before. The solution took a while to take root in the organisation and that is also the result of people being unsure of how best to use these technologies in their work, affecting productivity at first. Their reputation is always at stake in the modern world, and these technologies will always present another risk that AT&T can only hope to continuously mitigate. Finally, concerns over information are also at the forefront, since by adopting these technologies, AT&T is essentially stepping out as an open organisation.

Take some time and read this article. It best summarises the biggest factors in terms of benefits and risks to the enterprise in adopting these technologies.

The most interesting aspect to me is the ‘organic’ way in which these technologies are adopted. Ideally they are something that the user base takes on because they want to, not because they are told they have to. We know it works, it’s why we have Wikipedia. But it is definitely a precarious balance that is mostly at the mercy of the user base – for them to find use in Web 2.0 in the Enterprise.


6 Responses to Perceivable Risks and Benefits in Implementing Enterprise 2.0

  1. Pingback: Web 2.0 – The Organic Virus | Anthony Smith's Blog

  2. I like what you wrote for this week. That article gives me lots of ideas.
    I suggest you can make a list for risk. anyway it is just a idea.

  3. Pingback: Internal Blogging – Crowdsourcing ‘within’ the enterprise? « Anthony Smith's Blog

  4. Pingback: Perceiving the value of Online Social Networks « Anthony Smith's Blog

  5. Harry says:

    Nice answers in return of this difficulty with solid
    arguments and telling all concerning that.

  6. says:

    Your blog, “Perceivable Risks and Benefits in Implementing Enterprise 2.
    0 | Anthony Smith’s Blog” was in fact definitely worth writing a comment on! Only wanted to admit you did a great job. Thanks -Olen

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